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Q: What is Internet Data Exchange?

Posted by MFRMLS Fri, 22 Jun 2007 20:38:00 GMT

A: Internet Data Exchange (IDX) sometimes referred to as “Broker Reciprocity,” give MLS Participants the ability to display each other’s listings on their Internet Web sites.

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Q: How is Internet Data Exchange accomplished?

Posted by MFRMLS Fri, 22 Jun 2007 20:57:00 GMT

A:  Other brokers’ listings can be displayed by downloading data from the MLS listing compilation and publishing it on your Web site, by framing a designated Web site from your existing Web site, or by selection of a Web page created for you that contains listing data. MFRMLS had entered into a partnership with the Florida Association of Realtors® (FAR) to provide you with the most affordable and flexible IDX solutions. FAR has four different IDX options available to brokers and they’re all free!

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Q: What are the four MFRMLS/FAR IDX options?

Posted by MFRMLS Fri, 22 Jun 2007 21:00:00 GMT

A: 
Free company Web pages: You choose a design from among several templates. You customize the templates to suit your marketing goals and FAR pulls MFRMLS data on a daily basis. There’s one other thing you can do: focus on managing your business. Leave the techie stuff to FAR.

Free company Web page using your URL: Got a registered domain name but no Web site? FAR will host the URL and you create your own page as outlined.

Free “frameable” listings: This option is well-suited to brokerages that have a Web site and simply want all MLS listings to appear in a certain area on their site.

Free data download: A time-saving option for brokers who operate in multiple markets and/or have well developed Web sites. Think of this option as your one-stop shop. FAR can offer data downloads from multiple markets in a uniform data format.

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