Q: Why should I participate in IDX?
A: The spirit of IDX is the wide distribution and display of all MLS listings to the public through all Participants as a marketing effort that best serves the buyers and sellers. As a matter of fact, wide distribution is already accomplished through Realtor.com. Letting other Participants display your listings on the Internet is a business decision each Participant must make.
IDX allows you to compete with other popular listing Web sites. Your Web site can now become the finest location for customers to view listings, learn about your firm, experience, abilities and qualifications allowing you to successfully market your firm and attract new customers on a 24/7/365 basis.
Think about it, by displaying the complete MLS inventory of active listings, you are providing a service to consumers that can help keep them coming to your Web site. If you want to be able to sell services on-line, you need a way to keep consumers at your site once they get there. (Internet industry folks refer to this as having a “sticky” site – the “stickier,” the better.)
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