Q: Can agents participate in IDX and have the MLS database on their Websites?
A: Yes, agents may have an IDX Web site with their Brokers approval. Here’s how…
- The agent’s brokerage firm must be contributing its listings to the program.
- The agent’s brokerage firm must have an IDX Website of its own.
- The agent’s Web site must frame or “gateway” into the brokerage’s Website. That is, the IDX data can only be hosted on the brokerage’s Website.
- The agent may “co-brand” the Website so that he/she shares branding with the broker.
- The agent must have the brokerage’s permission to frame its Website.
The agent’s Website must retain the brokerage’s branding at all times. The brokerage’s branding must be equal to or larger than the agent’s branding. When a Broker decides to activate the agent option it will be all or none of their agents.
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